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Salt Life
Salt Life...where the salt meets your life. Where, when you enter the salt water, everything suddenly makes sense. Salt Life is Ocean Living apparel, encompassing fishing, diving, surfing, boating, snorkeling, boating, and other salt water activities. Salt Life was founded in Jacksonville Beach, Florida, where salt water is a part of daily life. Jacksonville is a town focused around saltwater activities, so using Jacksonville as a jumping off point for the brand helped its growth exponentially. When asked why he decided to create Salt Life, Troy Hutto, one of the founders stated, "It's just what we do: we fish, surf, lie on the beach. It's a salt life." It quickly gained popularity, and can now be found in stores across the United States. Salt Life also has a huge following of young people. The edginess of the company and the lifestyle it represents has made it appealing to the younger crowd. Also, their nonchalant marketing strategy has also contributed greatly to their success. They rely on their "guerilla marketing" strategy to get the Salt Life name out there. This strategy relies on word of mouth, posting Salt Life stickers on anything and everything, and producing a magazine with bikini clad Salt Life models. Salt Life products include hats, t-shirts, swimwear, stickers, and pullovers, most of which are bearing the now infamous Salt Life logo. This logo can now be found on vehicles everywhere, thanks to their growing popularity. The logo, owes its edgy look to a tattoo parlor. The idea for the logo came from tattoos that the founders had scrawled across their backs representing their dedication to the salt life.
Come by Waterboyz and grab a sticker to throw on your boat, truck, house, tackle box, computer, your boss's BMW, or even your wife. If you are truly dedicated to the Salt Life, these stickers will prove your passion to the world. As the Salt Life brand has become increasingly popular, more and more people are showing off their saltwater lifestyle. Whether you live on the beach or have only visited once, if you love the salt water, then you will love Salt Life. Waterboyz carries many different styles of Salt Life stickers. These include Salt Life scull and crossbones stickers, Salt Life fishing poles stickers, and the original Salt Life logo stickers. These come in many different sizes, from tiny, to the size that will take up the whole back window of your huge truck. Waterboyz also carries Salt Life t-shirts. These come in different colors and have the original Salt Life logo written across the front. Also, if you're looking for a Salt Life hat, Waterboyz carries those as well. These also bear the original Salt Life logo. Whether you are a fisherman, surfer, skim boarder, or just enjoy spending time at the beach, come on by Waterboyz surf shop or check out our website for your Salt Life apparel needs. Don't worry, we've got you covered. Stay salty, dogg -Waterboyz surf and skate shop.
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